| Optimisation title tag and meta tag | Upto 5 | Upto 10 | Upto 30 | Upto 50 | Upto 150 |
| Robots.txt Optimisation |  |
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| Optimising Site Directory Structure and navigation | |
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| Image Optimisation | |
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| Anchor Tag Optimisation | |
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| H1/H2 tag optimisation | |
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| Existing content Optimisation | |
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| Creation of new optimisation (if required) | |
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| Url Mapping | |
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| Google Webmaster Tools Set Up (if not set up) | |
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| Google Analytics Set Up (if not setup) | |
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| Page Speed Optimization Analysis | |
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| Google Analytics setup with conversion tracking | |
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| Bing Webmaster Tools Set Up (if not set up) | |
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| Optimization of robots.txt & Google Bot crawls | |
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| Footer Optimization |  |
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| Custom 404 Page | |
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| No Follow on External Links* | |
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